Triton Communications has announced the launch of ZtoA Marketing Solutions. The arm will focus on BTL, Rural Marketing Communications and Events under the leadership of Preeti Sawarkar, as its CEO.
Sawarkar said, “The market needs innovation. Traditional practices find no place in challenging times like these. As the name suggest, ZtoA is a reverse way of solutions thinking. It is a bottom up approach of thinking, moving away from conventional mediums to innovation. The key services provided by ZtoA will include Activations, rural communications, retail and events.”
She added, “ZtoA believes that the next wave of business will be in the booming rural markets and towns where the purchasing capacity is increasing exponentially. The opportunities are vast, but Brands will need to understand the psyche behind the purchasing behavior of consumers in this segment. The government is already playing a great role in encouraging the Agricultural & Rural Sector, and has introduced variety of policies for Rural Development. The digital India movement is also having an impact in rural markets. This, clubbed with healthy media penetration, has resulted in the rural market growing at almost 10-12 per cent per annum. This calls for an innovative approach to penetrate the rural markets through effective & strategic marketing solutions. At ZtoA, we believe we are fully equipped to do so.”
Ali Merchant, founder director, Triton, said, “We are happy to have Preeti Sawarkar lead the business as CEO. She possesses 16 years of rich industry experience and we are certain that she is fully equipped to take this business vertical to the next level, providing relevant and cost effective solutions to our current clients and also a host of new clients we look forward to serving in this space.”
Along with its head office in Mumbai, ZtoA has offices in Ahmedabad, Bengaluru and Delhi.