Triton Communications has announced the appointment of Ashutosh Sawhney as CEO. Sawhney moves from Brand Capital (part of Bennett, Coleman & Co.) where he was head - national brand strategy.
At Triton, Sawhney will focus on strengthening Triton’s offices across Ahmedabad, Bengaluru, Delhi and Mumbai.
Munawar Syed, founder, Triton Communications, said, “We are confident that Ashutosh will provide the kind of leadership that nurtures and builds on the spirit of Triton, while fast-tracking the Agency to meet the new challenges of consumer-led marketing and integrated strategies that are driving brands today. He brings with him rich experience in creative thinking and brand building, and will therefore be well placed to contribute meaningfully to our client’s marketing needs.”
Ali Merchant, founder, Triton Communications, added, “Ashutosh possesses the zest, knowledge and creativity to lead Triton’s communications business. He is young and understands the market dynamics of this challenging industry. We wish him the very best and are certain that under his leadership Triton Communications will continue to contribute significantly to our clients’ business, and continue to create the kind of path-breaking work that has been Triton’s legacy for the past 26 years.”
Sawhney said, “Independence is a beautiful word! Triton is a brand that embodies independence and carries with it some seriously great legacy of 26 years. It’s equally an honour and a challenge for me to re-create the Triton magic and make the agency relevant for at least the next 26 years!.”
In a career spanning more than 17 years he has also worked with Publicis and J Walter Thompson.
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