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REGIONAL – ‘Travel’ tops the list as the most desired keyword by advertisers in Hong Kong, Taiwan, South Korea, Singapore and India during the first half of 2010, according to Yahoo's most recent search report.
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.