Media Marketing Opinion
Sanjay Krishnamurthy
Apr 22, 2025

Is your brand ready to ride the social search wave?

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

The social media influencer marketing industry in India is expected to reach INR 10,700 crores in 2027, growing from an estimated value of INR 5,500 crores in 2024. (Source: Statista) | A still from a film by Myntra with fashion influencer Masaba Gupta. Scroll down to watch the film.

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