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Advertising
18 hours ago
VML’s chiefs on new super-agency, redefining ...
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
Advertising
18 hours ago
Flipkart brings sellers and customers onto the same ...
Watch the films here
Advertising
22 hours ago
BharatBenz appoints Dentsu
Dentsu Creative and Dentsu X will handle creative and media respectively
Digital
23 hours ago
A new era of ads analytics? How Media Mix Modeling ...
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps