Tonic, the new business unit of Pickle Lintas, has won the account of Gehna Jewellers, who recently opened their flagship store in Bandra, Mumbai. Tonic will be managing creative, media buying, PR, events and promotions for the brand. A television commercial is in the works, with a promotional campaign post Diwali.
Recently, Tonic also conceptualised, marketed and produced the first India International Jewellery Week. The unit offers its clients services like creative, planning, strategy, media buying, creating advertiser-funded properties, events, activation and PR. Rohan Coelho is the associate vice president and business head of Tonic, and he reports to Kevin D’Souza, managing director of Pickle Lintas.