Togglehead has announced the expansion of its service portfolio with the introduction of Togglehead Sports.
Togglehead Sports will focus on delivering a digital marketing, content creation, media management, and technology solutions, tailored to meet the needs of sports organisations, sports leagues and sporting talent. The new division aims to elevate the visibility, engagement, and success of its clients in the sports industry.
The venture will be led by Mazhar Gadiwala, vice president – sports. He moves from India On Track, where he was account lead.
Aatef Bham. co-founder, Togglehead, added, "We ran a pilot with some sports brands over the past few years and the response from the clients was always positive. As a sports enthusiast myself, I am thrilled that we have kicked off this exciting new department with Togglehead Sports. The addition of Mazhar to lead our sports division is pivotal to our plan of establishing us as the premier sports marketing agency in India. Our mission is to infuse a data-driven approach into the sports marketing landscape, blending our digital expertise with a shared passion for sports. We are not just aiming to be a sports marketing agency; we aspire to be the best in the business.”
Krish Ramnani, co-founder, Togglehead, said, “The current set of sports marketing companies in India have a good understanding of sports along with sports marketing but very few infuse data driven analytics to build strategy; and that’s where we come in. We eagerly anticipate forging lasting partnerships and playing a significant role in the success stories of sports organisations across the nation.”
Gadiwala said, “Returning to India (from England) was a strategic move, given the continuously growing market and immense potential in the sports industry. The future for sports in the country looks incredibly promising, and at Togglehead Sports, we are enthusiastic about contributing to shaping the future of sports in India. We've noticed a need for innovative, tailored marketing solutions within the Indian sports industry. The growing market, coupled with this identified gap, presents a unique opportunity for us to make a meaningful impact. I look forward to leveraging our expertise at Togglehead to make a significant impact in the sports marketing arena and contribute to the overall growth of sports in our country.”
Gadiwala has also worked with Chelsea Football Club and KPMG.
