TME Mumbai has been assigned the mandate of managing media requirements of Allied Blenders & Distilleries (ABD), a spirits manufacturing company in India, promoted by Kishore Chhabria.
The company manufactures brands like Officer’s Choice, Wodka Gorbatschow and Jolly Roger Rum among others.
Commenting on this, Ahmed Rahimtoola, vice president of marketing, Allied Blenders & Distilleries, said, “ABD has currently very ambitious growth plans including new launches in the pipeline. We were looking for a partner to deliver our communication to the target audience in the most appropriate manner and TME’s approach seemed to be in line with our thinking.”
On winning the account, Divya Radhakrishnan, president of TME, said, “It is our privilege to be associated with the prestigious ABD Group. We look forward to delivering cutting-edge solutions to meet the needs of various brands in ABD’s portfolio.”
TME is the media company under the Rediffusion Y&R group which has been in the business of delivering media solutions since 1999.
