Titan taps TBWA for Gold Plus

Titan Gold Plus, Tata's jewellery retail arm, has picked TBWA/India to handle its creative duties. The agency prevailed following a competitive review that saw eight leading agencies of Bangalore pitching for the account."Incremental growth in a very short span of time has led Gold Plus to re-evaluate its relationship with its current agency and look at agencies with alignment to its vision and agility," said Vishal Ahluwalia, senior VP south, TBWA\India.  Orchard is the incumbent agency.

by Campaign India Team