Tiger launches in India with 'Translate'

Asia Pacific Breweries' Tiger Beer has chosen to mark their entry into India through the launch of their global initiative Translate, a platform for musicians and artists to come together. Translate was launched globally in 2006 by Asia Pacific Breweries as a platform to showcase emerging Asian art. In India, Tiger is relying largely on efforts like Translate, besides radio and outdoor as a part of their marketing strategy for now.

by Campaign India Team