Three Indian agencies strike metal in Outdoor

Good news continues to trickle in for India at Cannes with three agencies from the country being recognized for their work in Outdoor. Mudra DDB’s campaign for Bangalore Traffic Police won them a Silver Lion. Commenting on the ads, Pratap Bose, chief operating officer of Mudra Group, said, “It's a fresh and very emotionally appealing ad which hits you in the gut, coupled with the fact that it is also so real in our real world.

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