Thought Blurb has won the creative mandate for InterMiles (formerly JetPrivilege).The account was won following a multi-agency pitch and Thought Blurb's Mumbai office will be handling the mandate.
InterMiles is a travel and lifestyle rewards program.
Zameer Kochar, vice president (marketing and member engagement), InterMiles, said, “InterMiles has evolved into an everyday travel and lifestyle rewards programme fulfilling the aspirations of its 10 million members with relevant and engaging value propositions. In Thought Blurb we found an able creative partner to bring our brand vision to life. With their expertise and acute understanding of the category and consumer sentiment, we are confident that this partnership will truly be rewarding for both of us.”
Vinod Kunj, CCO and managing partner, Thought Blurb, said, “InterMiles is a one of a kind player in the market, and we’re really excited to be working with such a dynamic brand. Right now, we believe it’s more important than ever that brands strengthen their relationships with their customers. For us, InterMiles’ expanded offerings is a big opportunity to connect with customers in new ways through digital platforms and build relevance for the brand.”
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