Renu Somani elevated as NCD at Thought Blurb Communications

Thought Blurb Communications has announced the elevation of Renu Somani as national creative director. 

 

She has spent 10 years at the agency and was most recently executive creative director. Somani will head creative across the agency's offices in Mumbai and Kochi.

 

Vinod Kunj, founder and chief creative officer, Thought Blurb Communications, said, “Renu is an extremely instinctive ideas person. She can pick up a castaway idea from a brainstorming session and polish it to perfection.  We are a very close-knit unit and we cherry-pick the brands we work with. In the process, we have built great case studies for some of India’s biggest brands. Renu will now work with her team and create campaigns that make a meaningful difference to those brands in the international markets.”

 

Somani said, “I have a degree in art, but writing comes as naturally to me as breathing. I believe I paint stories with my words. The creative industry is shape-shifting and each day a new avatar is being created. My mandate will be to give shape and voice and texture and personality to the avatar that we at Thought Blurb would like to give ourselves. We are known to nurture great talent and I’d like to build on that tradition and get the team to come up with ideas that reflect the zeitgeist of the times.”

 

In a career spanning more than 18 years, she has also worked with Ambience, McCann and Saatchi & Saatchi.