InterMiles appoints Ashish Dhruva as SVP, marketing and customer engagement

InterMiles has announced the appointment of Ashish Dhruva as senior vice president, marketing and customer engagement.

 

Prior to this Dhruva was with Cleartrip where he was most recently vice president, marketing.

 

Manish Dureja, MD and CEO, InterMiles, said, “Ashish brings a wealth of experience to this new role with his heightened understanding of consumer behaviours along with exceptional marketing knowledge. His innovative, consumer centric approach is a reflection of values we at InterMiles hold close to heart. We warmly welcome Ashish to the InterMiles family and look forward to doing some memorable work together.”

 

Dhurva said, “InterMiles has redefined the loyalty and rewards segment in India and is an exemplary example of innovation and evolution. The InterMiles team has been doing some inspiring and truly path-breaking work in their journey towards becoming India’s leading travel and lifestyle programme. It is an honor to be part of such a highly creative, driven and passionate team and I look forward to doing some exceptional work with them.”

 

In a career spanning more than two decades he has also worked with Tata AIG and Justdial.