Campaign India Team
Dec 15, 2020

InterMiles appoints Ashish Dhruva as SVP, marketing and customer engagement

Moves from Cleartrip

Ashish Dhruva
Ashish Dhruva
InterMiles has announced the appointment of Ashish Dhruva as senior vice president, marketing and customer engagement.
Prior to this Dhruva was with Cleartrip where he was most recently vice president, marketing.
Manish Dureja, MD and CEO, InterMiles, said, “Ashish brings a wealth of experience to this new role with his heightened understanding of consumer behaviours along with exceptional marketing knowledge. His innovative, consumer centric approach is a reflection of values we at InterMiles hold close to heart. We warmly welcome Ashish to the InterMiles family and look forward to doing some memorable work together.”
Dhurva said, “InterMiles has redefined the loyalty and rewards segment in India and is an exemplary example of innovation and evolution. The InterMiles team has been doing some inspiring and truly path-breaking work in their journey towards becoming India’s leading travel and lifestyle programme. It is an honor to be part of such a highly creative, driven and passionate team and I look forward to doing some exceptional work with them.”
In a career spanning more than two decades he has also worked with Tata AIG and Justdial.
Campaign India

Related Articles

Just Published

6 hours ago

BharatBenz appoints Dentsu

Dentsu Creative and Dentsu X will handle creative and media respectively

7 hours ago

A new era of ads analytics? How Media Mix Modeling ...

Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps

8 hours ago

Agency of the Year South Asia 2023: Picture gallery

View pictures from the South Asia leg of the Agency of the Year Awards which was hosted in Mumbai on 28 November