Prasad Sangameshwaran
Jan 10, 2020

"There are many who are hoping AI is just a fad that'll go away"

With the increasing usage of MarTech, "the role of marketing managers is now about metrics and strategy and not about promotions and creatives," says Rajkumar Venkatesan, professor of business administration, Darden School of Business in a conversation with Campaign India

Rajkumar Venkatesan, professor of business administration, Darden School of Business

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