Advertising Marketing In-Depth
Robert Sawatzky
Aug 21, 2024

The value of language in an AI-generated marketing world

Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

When Prime Video ads guess your mood before you watch

4 When Prime Video ads guess your mood before you watch

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

5 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

6 Dentsu bets on podcasting as India’s audio market matures

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

8 Blog: Har ghar tiranga made easier

Sister act: Raksha Bandhan ads drop the thali trope

9 Sister act: Raksha Bandhan ads drop the thali trope

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

10 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

Related Articles

Why some brands are putting the brakes on Gen AI
Advertising
Apr 30, 2024
Matthew Keegan

Why some brands are putting the brakes on Gen AI

71% of CMOs to invest over $10 million in GenAI annually: Study
Digital
Jun 03, 2025
Campaign India Team

71% of CMOs to invest over $10 million in GenAI ...

Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Advertising
Apr 29, 2024
Shawn Lim

Gen AI has created an 'iPhone moment': Coca-Cola's ...

Is generative AI eroding media's ethical core?
Digital
Nov 04, 2024

Is generative AI eroding media's ethical core?

Just Published

India becomes the brief in OpenAI’s global playbook
Opinion
17 hours ago
Jaspreet Bindra

India becomes the brief in OpenAI’s global playbook

With ChatGPT’s INR 399 plan and UPI integration, the test for marketers is no longer discounts but designing for India’s complexity.

India’s online gaming bill redraws the playing ad-spend playbook
Advertising
19 hours ago
Vinita Bhatia

India’s online gaming bill redraws the playing ...

A blanket ban on real-money gaming shifts billions in ad revenues, forcing agencies, broadcasters and brands to rethink strategies overnight.

India’s app boom tests advertising’s Google–Meta habit
Advertising
19 hours ago
Vinita Bhatia

India’s app boom tests advertising’s Google–Meta habit

Despite surging app usage across gaming, entertainment and AI, a Moloco report outlines that most ad budgets still orbit two tech giants. The returns lie elsewhere.