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While the top two brands across Apac won't surprise you, read this special report to find out how widely brand preference for shoes and sportswear varies from market to market across Apac—and why shoes are like cars for your feet
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.