11 months ago| article
Which brands have the ears of Apac consumers, both on a regional basis and in specific markets? Find out in this special report derived from Campaign's Asia's Top 1000 Brands research
Nov 24, 2021 05:31:00 PM | Article | Matthew Miller Share -
Some people like it frantic and pounding, while others prefer a slow, comfortable groove. Some like gentle whispering, while others can't reach their happy place without lots of ear-piercing vocalisations.
When it comes to music (Why? What did you think we were talking about?) different peeps like different beats. From metal to hip hop to yacht rock, and from podcasts to audiobooks to vinyl LPs, no matter what you want to hear, electronics brands want to insert themselves into your earholes and help you hear it. But which brands do Apac consumers prefer the most when it comes to headphones and other audio equipment? That's what we're here to find out.
The following facts about Asia's favourite headphone and audio brands are derived from the 2021 edition of Campaign Asia-Pacific's exclusive Asia's Top 1000 Brands research, done in partnership with Nielsen IQ. The region's most comprehensive research on consumer brand perception, Asia's Top 1000 Brands asks consumers in 14 Asia-Pacific markets to name the brands they consider the best in 15 major product and service categories. From this, we compile the overall Asia's Top 1000 Brands ranking, a list of the top 100 brands in each market, and a variety of features and category-based reports like this one.
Without further ado...
ASIA's TOP 10 HEADPHONE AND AUDIO BRANDS
|Bang & Olufsen (B&O)||10||10||0|
NOW HEAR THIS
Turn on your noise cancellation and listen closely as we hear about the market-specific rankings of Asia's favourite headphone and audio brands.
Brands 11-20 on a regional basis (alphabetical order)
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Top 10: Asia-Pacific's favourite brands in specific product and service categories
* The full list of markets surveyed is as follows: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam.
(This article first appeared on CampaignAsia.com)