‘The strength for India, is to remain as India’

India took centrestage at the Cannes International Festival of Creativity 2012. David Rowan, the UK editor of Wired Magazine moderated, as R Balki, chairman and chief creative officer, Lowe Lintas India, and film director Shekhar Kapur, reflected on the many challenges in marketing to our inimitable nation. Edited excerpts.

by Campaign India Team