Advertising Marketing Opinion
Abira P
Mar 11, 2025

The storyteller’s responsibility: Crafting narratives for inclusion and progress

Advertising narratives must transcend tokenism and drive real change for inclusivity, says the principal consultant for Impact at OAG India.

The Chhota Kaam campaign by Urban Company highlights the values of social equality and dignity of labour while breaking the stereotypes around certain jobs being less significant.

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