The Social Street (TSS), launched by former DDB Mudra hands Pratap Bose and Mandeep Malhotra, has announced the launch of its retail practice.
The new practice will be headed by Asheesh Tyagi. Tyagi moves in from Cheil India where he was the VP of the retail marketing operations. He will be based in Delhi NCR.
Akshay Gupta will join Tyagi to lead client development and project management. Prior to this he was projects head and client servicing director -- Samsung IT and mobile communications division, Cheil Worldwide.
Amit Singh has also joined The Social Street to lead business strategy, planning, analytics, and innovations in the retail space. Singh was retail strategy planning lead for Samsung at Cheil.
Bose said, "The retail market in India is rapidly evolving but yet at a very nascent stage where retail is more of an art rather than a science, and brands are under increasing pressure to get more out of their investments in retail, and that’s where, we at TSS have understood the need of the hour to eliminate this subjectivity. The newly launched retail practice at TSS will primarily focus on bringing in more transparency and a ROI-driven output with technology-enabled solutions for our clients. To achieve the same, the retail practice team partnering with Tyagi has the diversified experience in strategy, project management and brand communications."
TSS' retail practice officially launched on 1 August in Mumbai, and will operate from all three regional headquarters – Mumbai, Delhi and Bengaluru.
Bose explained that the core capability of the retail practice will be to bring in operational, cost and business efficiencies to clients. He added, "Our solutions will help in bridging the gap between online, which is e-commerce and m-commerce, and the brick and mortar retail formats."