The real world is driven by web: Roope

Nicolas Roope, founder of the London based digital agency Poke, emphasized on the role of web in the design domain in his presentation on the day one of the Kyoorius Design Yatra seminar 2008. Roope jointly set up Poke in 2001.According to Roope, web has become a culture in itself. “It’s about rules and behaviour that emerge within that community.” He pointed out that the culture of the web is feeding back itself in the real world. “The real world is driven not by TV, but by web,” he said.

by Campaign India Team