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What happened last year and what can we expect in the year to come? The PricewaterhouseCoopers’ Indian Entertainment and Media (E&M) Outlook has the answers
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Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.
With The Trade Desk tie-up and new AI tools, the streaming platform positions premium audio as a measurable, scalable rival to social and video.
Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.
With Meta promising near-automatic campaigns, agencies face a reckoning: adapt AI as partner, or risk being sidelined by platforms.