Ruhie Pande
Mar 27, 2025

The power of real stories: Why women-centric marketing must evolve

True women empowerment in marketing lies in crafting authentic narratives beyond clichés, says Sterlite’s group CHRO, head of marketing and communication, and head of CSR.

By using a football motif, Aditya Birla Group’s ‘Change The Game’ campaign kicks out the obsolete notions that marketing traditionally has clung to about women’s empowerment. | Scroll down to watch the full ad.

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