The One Show Entertainment Awards announces its finalists

The First Annual One Show Entertainment Awards has announced its finalists.  MTV, Adidas, Coca-Cola, eBay, Frixenet, HBO, IBM, Nike and NIN are some of the shortlisted brands.  The Awards will take place at The Paley Center for Media in Los Angeles on Tuesday evening, October 7.   

The entries are judged by a panel of marketing and entertainment luminaries including Matthew Weiner (creator and executive producer of "Mad Men"), Brett Ratner (director of "X-Men: The Last Stand"), David Lubars (Chairman and Chief Creative Officer, BBDO North America), Jon Kamen (Chairman and CEO, @radical.media), David Droga (Creative Chairman of Droga5), Scott Donaton (publisher of Entertainment Weekly), Neil Stiles (President and Publisher of the Variety Group), Doug Scott (President of Ogilvy Entertainment), Kevin Townsend (Founder of Science + Fiction) and Tim Roper (VP Creative Director at Crispin Porter + Bogusky). 

The One Show Entertainment Awards recognises the creative branding beyond mere product placement.  The finalists in contention for Gold, Silver and Bronze Pencils were announced in the following 9 categories: (Finalists are listed by client – agency –title).

1.      TV 
A.   Unscripted series: Unilever – BBH New York – "Gamekillers"
Toyota – Saatchi & Saatchi – "Big Bertha"
IBM – OgilvyEntertainment – "Business of Innovation"
Nike China – Wieden+Kennedy Shanghai – "Basketball Disciple -- Kobe Mentu"
  B.      Specials or one-time screening of an entertainment production.
MTV Network Australia – Lowe & Rivet – "Welcome Snoop"
MTV Exit – Colman Rasic Carrasco – "Different Lives"
Nike China – Wieden + Kennedy Shanghai – "Dare"
 
2.      Film

A.   Short or feature

Freixenet – JWT Spain – "The Key to Reserva"
Nissin Food Product – Ground Tokyo – "Freedom Project"
eBay – Creative Artists Agency – "Force 1 TD"
Hasbro – Creative Artists Agency – "Transformers"
Eurostar – Mother – "Somers Town"
eBay – Creative Artists Agency – "Tobias_427"
Renault Germany – Nordpol+ Hamburg – "Teletheatre"
 
B.      Documentaries 
IBM – OgilvyEntertainment – "Documentary Project"
Ogilvy & Mather – OgilvyEntertainment – "David Ogilvy: Original Mad Man"
Navistar, Inc. – Fathom Communications – International LoneStar "Drive and
Deliver"
 
3.      Game
A.   Online gaming. 
 Gatorade – Element 79 – Tiger Moonshot Game
C3 Presents – Grow Interactive – Big State Games
US Army & Xbox – McCann Erickson – Xbox Halo 3
OfficeMax – OfficeMax – OfficeMax's Elfyourself.com
NIN – 42 Entertainment – Year Zero Alternate Reality Game
American Express –  Digitas NY – Tiger's Scorecard Challenge
Coca-Cola – Shift Control Media – Happiness Factory
Red Bull – Less Rain – Red Bull Flugtag Flight Lab
 
B.      Offline gaming: Nissan – OMD – Forza 2 "Ignite Passionate Drivers"
 
4.      Online
MTV Networks Australia – Lowe & Rivet – "Welcome Snoop"
Freixenet – JWT Spain – "The Key to Reserva"
L'Oreal – Kirt Gunn & Associates – "The Harry Situation"
NIN – 42 Entertainment – "Year Zero Reality Game"
Adidas –– Ogilvy Shanghai – "The Rook Campaign"
HBO – BBDO New York – "Voyeur"
Sony Marketing – GT INC. – "REC YOU"
The winning entries will be added to The Paley Center for Media's preeminent collection of over 140,000 television and radio programs, advertisements, and new media content, which is available to the public in New York and Los Angeles. For a complete list of finalists, visit: www.oneclub.org/oneshowentertainment/.