The One Club has announced the induction of ad veteran Jerry Della Femina, chairman and CEO, Della Femina Rothschild Jeary & Partners into its Creative Hall of Fame. This is the first time since 1972 that the non profit organization has bestowed this honor to a solo recipient.
The announcement was made by Mary Warlick, CEO, The One Club. The legendary creative genius will be honored with a retrospective of original Jerry Della Femina work on June 10 at The One Club Gallery in New York. On view will be 40 years of advertising from Della Femina's illustrious career, which is famous as much for the advertising icons he created like the Meow Mix Singing Cat and Joe Isuzu as in the controversies he regularly enjoyed courting during his career.
"To capture Jerry's funny, irreverent and maverick self and also honor his contribution to changing the face of advertising, The One Club felt it was important to honor him in a unique way," said Warlick. "We are thrilled to discover that Jerry is 'still crazy after all these years.' What better way to acknowledge his genius than with a first time ever gallery exhibit of his work on the same night he'll be inducted into the One Club Creative Hall of Fame?"
Jerry Della Femina co-founded Della Femina Travisano & Partners in 1967. The agency grew to become one of the top 20 agencies in the US with billings of over $800 million. After selling his agency in 1992, Mr. Della Femina re-entered the advertising business with Newsweek as the flagship account of his new agency, Jerry Inc. In early 1998, Della Femina and partners created what is now Della Femina / Rothschild / Jeary and Partners. Jerry has written two books, From Those Wonderful Folks Who Gave You Pearl Harbor and An Italian Grows in Brooklyn.
For more than 40 years, the Creative Hall of Fame has paid tribute to advertising's most brilliant minds whose unwavering creativity and commitment to excellence have raised standards in their industry. Membership in the Creative Hall of Fame represents a lifetime achievement. The Creative Hall of Fame grew out of the Copy Club Hall of Fame, and its first honoree was Leo Burnett, inducted in 1961. Other notable Creative Hall of Fame members include David Ogilvy (1963), Bill Bernbach (1964 ), Phyllis K. Robinson (1968), Mary Wells Lawrence (1969), Ed McCabe (1974), Howard Gossage (1970), Jay Chiat (1994), Lee Clow (1997), Cliff Freeman (2005), Diane Rothschild (2005), Phil Dusenberry (2 007) and Paul Rand (2007).