Advertising Marketing Digital In-Depth
Vinita Bhatia
Jan 31, 2025

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.

Adtech agencies are adapting their audience targeting methods to navigate regional, cultural, and demographic complexities effectively.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Adani seeks single agency for INR 600-crore media overhaul

5 Adani seeks single agency for INR 600-crore media overhaul

Johny Lever features in KFC’s new Feastival campaign

6 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

8 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

9 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

10 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Related Articles

Cookies crumble as brands turn to first-party data
Opinion
Sep 05, 2025
Divanshi Gupta

Cookies crumble as brands turn to first-party data

Should brands compensate consumers for their data?
Marketing
Feb 19, 2025
Matthew Keegan

Should brands compensate consumers for their data?

How to get beyond the first-party data frenzy
Opinion
Mar 05, 2024
Anil Pandit

How to get beyond the first-party data frenzy

Is Apple’s $95 million settlement a data privacy wake-up call?
Advertising
Jan 13, 2025
Vinita Bhatia

Is Apple’s $95 million settlement a data privacy ...

Just Published

Tata Tea Agni uses AI storytelling to elevate rural homemakers’ narratives
Advertising
1 day ago
Campaign India Team

Tata Tea Agni uses AI storytelling to elevate rural ...

The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ for brand collaboration
Advertising
1 day ago
Campaign India Team

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ ...

The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.

Virgio launches ‘Chic-Flix’ to link holiday films with fashion
Advertising
1 day ago
Campaign India Team

Virgio launches ‘Chic-Flix’ to link holiday films ...

The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.

American Eagle unveils ‘Great Jeans for Everyone’ in India
Advertising
1 day ago
Campaign India Team

American Eagle unveils ‘Great Jeans for Everyone’ ...

The India campaign features Ananya Panday and Lakshya as new global ambassadors.