Advertising Marketing Digital In-Depth
Vinita Bhatia
Jan 31, 2025

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.

Adtech agencies are adapting their audience targeting methods to navigate regional, cultural, and demographic complexities effectively.

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