Marianne Calnan
Jul 02, 2024

The Lego Group picks agency for $469 million global media account

Incumbent Initiative repitched for the account.

Photo: Picture Alliance / Getty Images

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets

or call +91 22 69489600
or email [email protected]

Related Articles

Just Published

1 hour ago

Killer showcases Meezaan Jaffri in new ‘I Wear ...

Killer has released new digital films with Meezaan Jaffri to reinforce its positioning as a contemporary Indian men’s lifestyle brand.

2 hours ago

GrowthJockey’s Intellsys introduces AdGPT to ...

The prescriptive ad intelligence system is designed to help marketers shift from data analysis to actionable decisions.

1 day ago

Reebok and Dove unveil limited-edition ‘Reborn ...

The limited-edition collection is inspired by resilience and the process of rebuilding.

1 day ago

Avvatar partners with Janhvi Kapoor to promote ...

It has collaborated with Janhvi Kapoor to strengthen its positioning in India’s growing high-protein snacking market.