Campaign India Team
Sep 16, 2021

The Heist shifts from Spain to the streets of Mumbai

The BMC, Government of Maharashtra, and Netflix, partner to roll out an initiative to spread the importance of wearing masks

Picture courtesy: Saurabh Punamiya Jain  on LinkedIn
Picture courtesy: Saurabh Punamiya Jain on LinkedIn
The BMC (Brihanmumbai Municipal Corporation), Office of the Guardian Minister of Mumbai (Govt of Maharashtra) and Netflix partnered earlier this week to spread the importance of masks in Mumbai, during the Covid-19 pandemic.
 
The partnership saw citizens dressed as characters from the Netflix show Money Heist. The first part of the season finale was launched earlier this month with the conclusion to be released in December. The simple message was - 'Keep your mask on, it’s not over yet!'. -
 
The partnership aims to distribute 1,00,000 masks across Mumbai, starting 15 September. 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

AI won't kill advertising, it won't save it either: ...

“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.

12 hours ago

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

17 hours ago

MediaDonuts gets rebranded as Aleph across APAC

Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.

19 hours ago

Pride is over — now it’s culture or bust

2025 is about ditching rainbow-washed campaigns and making inclusion a deep, year-round business strategy.