The Heist shifts from Spain to the streets of Mumbai

The BMC, Government of Maharashtra, and Netflix, partner to roll out an initiative to spread the importance of wearing masks

Sep 16, 2021 11:19:00 AM | Article | Campaign India Team

Picture courtesy: Saurabh Punamiya Jain on LinkedIn

The BMC (Brihanmumbai Municipal Corporation), Office of the Guardian Minister of Mumbai (Govt of Maharashtra) and Netflix partnered earlier this week to spread the importance of masks in Mumbai, during the Covid-19 pandemic.
The partnership saw citizens dressed as characters from the Netflix show Money Heist. The first part of the season finale was launched earlier this month with the conclusion to be released in December. The simple message was - 'Keep your mask on, it’s not over yet!'. -
The partnership aims to distribute 1,00,000 masks across Mumbai, starting 15 September.