Campaign India Team
Sep 16, 2021

The Heist shifts from Spain to the streets of Mumbai

The BMC, Government of Maharashtra, and Netflix, partner to roll out an initiative to spread the importance of wearing masks

Picture courtesy: Saurabh Punamiya Jain  on LinkedIn
Picture courtesy: Saurabh Punamiya Jain on LinkedIn
The BMC (Brihanmumbai Municipal Corporation), Office of the Guardian Minister of Mumbai (Govt of Maharashtra) and Netflix partnered earlier this week to spread the importance of masks in Mumbai, during the Covid-19 pandemic.
 
The partnership saw citizens dressed as characters from the Netflix show Money Heist. The first part of the season finale was launched earlier this month with the conclusion to be released in December. The simple message was - 'Keep your mask on, it’s not over yet!'. -
 
The partnership aims to distribute 1,00,000 masks across Mumbai, starting 15 September. 
Source:
Campaign India

Related Articles

Just Published

21 minutes ago

Moves and wins: Week of 1 September

Our weekly roundup of the latest appointments and account wins from Vigor Media Worldwide, Nothing, PVNA Group, TukTuki, TrucksUp, Flash Communications, CreativeFuel, and many more.

1 hour ago

Andrew Scott, WPP’s global COO and M&A guru, to ...

Close ally of outgoing CEO Mark Read will support new boss Cindy Rose until end of 2025.

1 hour ago

The Dentsu sale is natural selection; the dinosaurs ...

Dentsu’s sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work. In the end, it's adapt or go extinct.

1 hour ago

D’Moksha enters India with curtains as first act

The sustainable home décor brand, now co-led by Shailendra Singh, eyes Mumbai as launchpad for tackling India’s $1.5 billion curtain market.