Advertising Media PR Marketing Digital Opinion
Rahat Kapur
Jan 23, 2025

The great corporate pretence is finally over

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.

From left: Mark Zuckerberg, Lauren Sanchez, Jeff Bezos, Sundar Pichai and Elon Musk at the inauguration of Donald Trump on January 20. Photo: Getty Images

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