PR
Alex Benady
Feb 25, 2014

The godfather of modern PR Harold Burson on moral responsibilities and controversial clients

He launched Burson-Marsteller in 1952. Now, PR Week asks him to reflect on the good, the bad and the ugly parts of his long and colourful life

Harold Burson: the Godfather of PR

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Agencies must prove ROI, not just impressions

7 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

9 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

Burson-Marsteller founder Harold Burson dead at 98
PR
Jan 13, 2020
Staff Reporters

Burson-Marsteller founder Harold Burson dead at 98

Burson-Marsteller commits to ‘Being More’ at 60
PR
Oct 15, 2013
Campaign India Team

Burson-Marsteller commits to ‘Being More’ at 60

Burson-Marsteller names Terri-Helen Gaynor new Asia CEO
PR
Jan 15, 2015
David Blecken

Burson-Marsteller names Terri-Helen Gaynor new Asia CEO

Burson-Marsteller names former White House communications director as worldwide CEO
Media
Jul 23, 2012
Campaign India Team

Burson-Marsteller names former White House ...

Just Published

How Zohran Mamdani rode the authenticity wave to victory
Marketing
1 hour ago
Kalyan Kumar

How Zohran Mamdani rode the authenticity wave to ...

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.

‘The future belongs to the discontented’: Inside Coca-Cola’s AI playbook
Advertising
1 hour ago
Cecilia Garzella

‘The future belongs to the discontented’: Inside ...

The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.

Publicis Media launches Spark Foundry India
Media
2 hours ago
Campaign India Team

Publicis Media launches Spark Foundry India

Niti Kumar has been appointed as CEO of the full-funnel media agency

Monopoly’s digital turn tests a century of play
Marketing
2 hours ago
Vinita Bhatia

Monopoly’s digital turn tests a century of play

The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid territory, raising fresh questions for marketers about modernising legacy IP without losing its core appeal.