Campaign India Team
Aug 14, 2015

The Glitch to handle digital for Godrej Masterbrand, Whisper, Bosch

Accounts bagged in July 2015 following multi-agency pitches

The Glitch to handle digital for Godrej Masterbrand, Whisper, Bosch
The Glitch's Mumbai office has won the digital mandate of Godrej Masterbrand, P&G’s Whisper, Bosch, Kolte Patil and its luxury sub-brand 24K following multi-agency pitches. The accounts were bagged in the last month, informed an agency statement.
The Godrej Group embarked on ‘Masterbrand 2.0’ in November 2014, a consumer connect initiative aimed at providing ‘ideas that make life brighter’.
Pooja Jauhari, vice president, client strategy and engagement, The Glitch, said, “It’s a very exciting time for us as we expand our brand of digital disruption across these brands which have a longstanding image and heritage to them. We look forward to taking the space these brands hold in the consumers mind today and grow them while building a strategic roadmap for sustained market growth for them.”
Campaign India

Related Articles

Just Published

14 hours ago

Philippe Krakowsky to succeed Michael Roth as IPG CEO

Krakowsky will take the helm effective January 1 and Roth will move into the executive chairman role

19 hours ago

PR Awards 2020: Shortlists announced (part four)

Winners to be announced on 23 October

21 hours ago

Glenfiddich asks 'where next' with story of stag in ...

Watch the film conceptualised by Space (UK) here

22 hours ago

Amazon, Microsoft, Spotify fastest growers in ...

Facebook's brand value declines for third straight year – but Instagram is a newcomer in the top 20.