The Glitch to handle digital for Godrej Masterbrand, Whisper, Bosch

The Glitch's Mumbai office has won the digital mandate of Godrej Masterbrand, P&G’s Whisper, Bosch, Kolte Patil and its luxury sub-brand 24K following multi-agency pitches. The accounts were bagged in the last month, informed an agency statement.

 

The Godrej Group embarked on ‘Masterbrand 2.0’ in November 2014, a consumer connect initiative aimed at providing ‘ideas that make life brighter’.

 

Pooja Jauhari, vice president, client strategy and engagement, The Glitch, said, “It’s a very exciting time for us as we expand our brand of digital disruption across these brands which have a longstanding image and heritage to them. We look forward to taking the space these brands hold in the consumers mind today and grow them while building a strategic roadmap for sustained market growth for them.”