Advertising
Campaign India Team
Sep 15, 2009

The Formula For Success

All large agencies make a list of possible targets. Even as recent as 10 years ago, newspapers were not on the ‘must win’ category list in India. Most newspapers continued to create their communication in-house. After all, they had designers and they knew what they wanted to say, so where was the need for an advertising agency?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Haleon splits global creative account with WPP and Publicis Groupe

2 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

3 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Marketers shift focus from sparkle to substance at SMARTIES 2025

4 Marketers shift focus from sparkle to substance at SMARTIES 2025

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

5 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Grey’s global CEO Laura Maness departs

6 Grey’s global CEO Laura Maness departs

Edelman makes global leadership changes

7 Edelman makes global leadership changes

Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing

8 Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Marketing through the looking glass: The wearable AI shift

10 Marketing through the looking glass: The wearable AI shift

Related Articles

Spikes Asia 2025 shortlists announced
Advertising
Mar 20, 2025
Staff Reporters

Spikes Asia 2025 shortlists announced

Spikes Asia announces 2025 jury members
Awards
Dec 05, 2024
Staff Reporters

Spikes Asia announces 2025 jury members

Spikes Asia announces 2025 jury presidents
Awards
Nov 14, 2024
Staff Reporters

Spikes Asia announces 2025 jury presidents

Spikes Asia expands to year-round events, 2025 submissions now open
Awards
Oct 24, 2024

Spikes Asia expands to year-round events, 2025 ...

Just Published

When the sellers of joy become its custodians
Advertising
4 hours ago
Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Five rules for crafting a high-impact festive campaign
Opinion
5 hours ago
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

When creativity meets code: The human algorithm problem
Advertising
6 hours ago
Shannon Tellis

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

Apple keeps crown as world’s top brand, even as value slips
Advertising
6 hours ago
Staff Reporters

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.