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All large agencies make a list of possible targets. Even as recent as 10 years ago, newspapers were not on the ‘must win’ category list in India. Most newspapers continued to create their communication in-house. After all, they had designers and they knew what they wanted to say, so where was the need for an advertising agency?
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'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.
The overhaul trims rates on essentials and mid-range durables, but brands now face the challenge of turning sentiment into sales.
With third-party tracking fading under regulation and tech shifts, marketers are retooling around first-party insights to build direct customer relationships.
Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.