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All large agencies make a list of possible targets. Even as recent as 10 years ago, newspapers were not on the ‘must win’ category list in India. Most newspapers continued to create their communication in-house. After all, they had designers and they knew what they wanted to say, so where was the need for an advertising agency?
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In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.
In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.
As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a fleeting PR façade.
The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.