Marketing In-Depth
Vinita Bhatia
Oct 07, 2024

The CMO’s MO: Sameer Saxena on navigating Legrand’s dynamic, ever-evolving marketplace

From high-tech investments to analysing consumer behaviour, Legrand India's marketing director illustrates the right path to marketing excellence without losing sight of sustainability.

Sameer Saxena, marketing director, Group Legrand India.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

2 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

5 Microdramas test India’s appetite for stories in 120 seconds

Festive ad rush puts Amazon’s new tools to test

6 Festive ad rush puts Amazon’s new tools to test

Nike flips the script: From action to intention

7 Nike flips the script: From action to intention

GST simplification raises stakes for festive marketers

8 GST simplification raises stakes for festive marketers

Dentsu appoints bankers to seek buyers for international business

9 Dentsu appoints bankers to seek buyers for international business

Jonty Rhodes dives into cashback chase

10 Jonty Rhodes dives into cashback chase

Related Articles

Just Published

India’s consumers redraw the map of aspiration
Advertising
1 day ago
Vinita Bhatia

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

WPP boss Cindy Rose awarded $6.1 million in shares to compensate for leaving old employer
Advertising
1 day ago
Will Green

WPP boss Cindy Rose awarded $6.1 million in shares ...

Shares will vest over five-year period.

Clarity cuts through advertising’s noise
Opinion
1 day ago
Gayatri Rana

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

Indian consumers push food brands toward health, tech and sustainability
In-Depth
1 day ago
Campaign India Team

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.