Advertising Media PR Marketing In-Depth
Vinita Bhatia
Feb 21, 2025

The CMO’s MO: Rishi Mathur reckons that digital offers better ROI

Canara HSBC Life Insurance’s CMO doubles down on digital, storytelling, and influencers to bust myths and build trust in insurance.

Rishi Mathur, chief distribution officer–alternate channels and chief marketing officer, Canara HSBC Life Insurance.

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