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Crompton Greaves' marketing head spotlights the lack of diverse talent in the consumer electrical industry and the challenges marketers face in balancing short-term and long-term goals
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.