Advertising Marketing Digital In-Depth
Vinita Bhatia
Aug 26, 2024

The CMO's MO: Avi Kumar bets on GenAI to power FNP's bespoke solutions

Ferns N Petals' chief marketing officer, Avi Kumar, shares how AI-driven personalisation efforts are attracting the company's marketing dollars, helping it augment its customised gifting solutions.

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