Jay Ganesan
Sep 03, 2024

The cloud revolution behind the OTT boom in Indian broadcasting

As India's OTT market races towards INR 30,000 crore by 2030, Amagi’s senior vice president-APAC notes that broadcasters are embracing cloud technology to overcome traditional infrastructure limitations and deliver multi-platform content to an ever-evolving audience.

Broadcasters should invest in technologies that leverage algorithms to curate personalised recommendations, enhance the user experience, and increase viewer satisfaction. Image source: Freepik.

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