Campaign India Team
May 12, 2008

The Cell is now Cell 18

Network 18 has rebranded its in-house creative shop, The Cell, as Cell 18. The creative agency will now expand its operations to handle clients outside of Network 18’s portfolio.

The Cell is now Cell 18

Network 18 has rebranded its in-house creative shop, The Cell, as Cell 18. The creative agency will now expand its operations to handle clients outside of Network 18’s portfolio.
B. Sai. Kumar, group COO, Network18, said, "I believe the market opportunity in creative production is huge, both domestically and internationally. Over the years, we've invested substantial amounts in intellectual capital and technology, making sure the Cell is fully equipped to deliver world-class creative output.Cell18 is the logical next step for the Cell and will function as a division of Network18 that will service the creative and brand needs of clients directly. The division will seek to optimize our tremendous creative & strategic strengths in that area."
Zubin Driver, head, Cell 18, said, "The work that we have accomplished so far for the Network18 Group speaks for itself. People get fascinated when they see our showreel. Our focus will be to professionalize the vast ad film and creative production market place. We will enter as the single largest professional player and will seek to maintain our leadership in this space."
The Cell (now Cell 18) was started in 2002 by Zubin Driver. Cell18 has recently shot 3 BILT Matrix brand films for Lowe, executed a large web films project for Pepsi through JWT and is now executing a large turnkey project for Airtel via JWT.

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Global marketing and tech M&A fell 19% by volume ...

Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26

6 hours ago

Tata goes warm and fuzzy with the 'Feeling called ...

Watch the film conceptualised by Wavemaker India

13 hours ago

AdLift elevates Moolaram Mundliya and Rishabh Mahendru

Mundliya elevated as head of SEO, while Mahendru is AVP - client servicing

13 hours ago

Britannia Good Day brings friends together while ...

Watch the film conceptualised by McCann Worldgroup here