Text 100 has promoted Sunayna Malik to the role of managing director for India. In her new role, Malik will take over the mantle of leading and managing Text 100 India operations. She was also continue as managing consultant of Text 100 Delhi.
She will report to Rowan Benecke, Text 100 regional director for APAC. In her capacity as managing director for Text 100 India, Malik will be responsible for the overall leadership, strategy and direction of the business in India.
Speaking on Malik's promotion, Rowan Benecke said, "In her five years as Managing Consultant of Text 100 Delhi, Sunayna has grown and strengthened the Delhi business with a dynamic team of consultants who together have added several exciting consumer and technology brands to the agency’s portfolio. Since we began our operations here in 1996, Text 100 India has made dramatic progress and has cemented its position as one of the most respected PR consultancies in the country. We are confident of achieving new levels of excellence, performance and scale under Sunayna’s leadership."
Prior to joining Text 100, Malik led the corporate communications function at HCL Technologies.
On her promotion, Malik said, "This is a huge responsibility. During my corporate communications days, I was clear in my mind that if were to ever switch sides and join a PR Consultancy it had to be Text 100. I recognize the challenges that come with this new title, but am confident of discharging my duties with the support of my colleagues, who are some of the brightest minds in the industry."
Alongwith Malik's promotion, Text 100 has also created a new India Leadership Team structure. For that they have promoted Nibha Bhandari Vyas to the position of deputy managing consultant for Text 100 Delhi. She will report to Sunayna Malik. They have also appointed Suchita Ullal as the managing consultant for Text 100, Bangalore and Chennai.
Text 100 Mumbai will continue to be co-managed by Ashish Arora and Ketan Jain.