Tenon Group has appointed Nikita Rawat as deputy general manager – corporate communications, as part of its efforts to strengthen brand narrative and align messaging across its global operations.
Rawat brings over a decade of experience in communications and marketing, having worked with organisations including Jabong, Grofers and the Dubai Land Department. Her experience spans brand positioning, integrated communications during high-growth phases, and stakeholder and executive engagement.
In addition, she has led marketing initiatives at Steadfast Nutrition, where she drove campaigns such as IHFF as a prime sponsor and supported the launch of India’s first Pro Show in collaboration with the ABEC team. Her background reflects a mix of brand-building, event-led marketing and strategic communications across sectors.
In her new role, Rawat will lead corporate communications strategy for Tenon Group, with a focus on strengthening brand positioning and delivering cohesive messaging across its subsidiaries, including Tenon FM, Peregrine and Soteria. Her mandate will also include supporting long-term business objectives through integrated communication frameworks across markets such as India, the UK, Singapore and Germany.
Anuj Rajain said, “We are delighted to welcome Nikita to the Tenon family at a pivotal phase of our growth journey. Her strong expertise in brand building and integrated communications will be instrumental in further strengthening our brand positioning and driving a more cohesive communication strategy across markets. With Tenon Group’s expanding global footprint, her role will be critical in amplifying our brand narrative, enhancing stakeholder engagement, and supporting our long-term strategic growth ambitions.”
Rawat said, “I am thrilled to join Tenon Group at such an exciting phase in its growth journey. With its strong global presence and diverse portfolio of businesses, the Group presents a unique opportunity to build a cohesive and impactful communications narrative across markets. Having worked with leading brands and institutions across sectors, I look forward to leveraging my experience in corporate communications and brand strategy to further strengthen the Group’s brand presence and visibility. For me, this role is about building meaningful connections with stakeholders and helping amplify the Group’s legacy of excellence and growth.”
The appointment reflects Tenon Group’s focus on building a unified brand voice across its diversified business verticals and geographies. As the company continues to expand internationally, the role of integrated corporate communications becomes central to maintaining consistency in brand storytelling while addressing varied market dynamics.
The move also highlights the increasing importance of strategic communications leadership in shaping perception, driving stakeholder engagement and aligning business growth with brand narrative in a competitive global services landscape.
