What's Your Problem Brand Solutions has announced the appointment of Tejas Mehta as founder member and director for strategy and account management. Mehta joins the agency from Mindshare where he was senior director for strategy and innovations and replaces Hammad Khan.
Amit Akali, founder WYP Brand Solutions, said, “What’s Your Problem is unique in it’s offering. It’s not just a full service digital agency - it’s a truly integrated agency that offers everything (social media, website development, digital content, TVCs, print, outdoor, activation, brand positioning exercises, logo, packaging, etc.) a client needs by combining strategy, creative and technology expertise. Whatever be the marketing problem, we find a solution and execute it in the medium needed. We’ve been doing almost everything for some of the biggest clients in the country; ITC, Kotak, Franklin Templeton, Flipkart, Bharat Matrimony, Pico Sauces, CocoFly beverages, etc. over the last year. With Tejas coming in, we’re now poised for our next stage of growth.”
He adds, “Tejas not only believes in our philosophy but has been working towards developing these integrated skill sets throughout his career. Very few people have this unique combination of experience across mainline, planning, strategy, creative, digital, content, running a business, etc. He’s had the opportunity to head businesses, allowing him to contribute to brands not only in their communication needs but also towards their business goals with some innovative solutions across traditional and new age media avenues. I believe he’s the right person, along with the founding team of Huzefa (director – creative and content), Divya (director – creative and art/design), Praful (Akali) and myself to lead the agency."
In a career spanning 12 years he has also worked with OgilvyOne, Contract and Pinstorm.
Mehta said, “With the emergence of multiple media channels and multitude of touch points within each channel, it is getting increasingly difficult for brands to cut through the clutter, hold consumer's attention and eventually strike a meaningful conversation. Brands are left with no option, but to look for ways to adapt to newer platforms and integrate the brand message without losing the core essence of the brand. Going forward this is what I wanted to explore for brands, clients and their businesses. When I started chatting with Huzi, Divya, Praful and Amit, I realized that is what was at the heart of WYP’s existence. ”
He adds, “I’ve been wanting to be a part of creating path breaking work, work that will be recognised in 'modern day marketing' – work that’s a true blend of creative ideas, deep rooted human insights, integrated across media touch points infused with technology as and when needed. And that’s only possible at agency that has problem solving and integration at the heart of its existence. What’s exciting is that we’re at the nascent stage of the agency, with WYP being just over a year old. Though that comes with its own set of challenges, it is an exciting time to come on board and shape the agency that I have all dreamt of working for. I Want to create a platform, where people would love to come and do their best body of work. The idea is to create smaller, hungrier teams, more united teams - no more silos, the only agenda being doing great work.”