Campaign India Team
Jan 16, 2020

Team India superfan, Pepsi 'swag star' Charulata Patel passes away

The 87 year-old who rose to fame during the World Cup 2019 was appointed as 'swag ambassador' by Pepsi

Pepsi had Patel involved in its 'swag' campaign by appointing her as 'swag star'
Pepsi had Patel involved in its 'swag' campaign by appointing her as 'swag star'
Charulata Patel, the Indian superfan from the 2019 World Cup, passed away on 13 January 2020.  
 
Patel rose to fame when she was spotted by the camera crew blowing a vuvuzela during the India-Bangladesh ODI. 
 
Post the game Virat Kohli and Rohit Sharma were seen interacting with Patel and seeking her blessings. A few days after this, Pepsi got Patel involved in its 'swag' campaign by appointing her as 'swag star'.
 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Publicis parts ways with employee following ...

Holding company parted ways with Tom Goodwin after he tweeted about pandemic.

8 hours ago

Manan Shah joins Chimp&z Inc to head client services

Moves from AdLift where he also headed client services

11 hours ago

Havas Q2 organic revenue dives 18%

Asia-Pacific records sharp declines, but healthcare is a bright spot.

12 hours ago

In reverse decision, Vivo set to leave as IPL lead ...

Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.