Campaign India Team
Nov 22, 2022

Teads partners with Jagran New Media

Jagran New Media aims to have better advertising results using targeting solutions

Teads partners with Jagran New Media
Jagran New Media and Teads have entered a partnership which gives the later to the former's cookieless inventory. 
 
With this Jagran New Media can leverage the global media platform's monetisation solutions across devices. With this, Jagran New Media aims to have better advertising results using targeting solutions. 
 
Gaurav Arora, chief revenue officer, Jagran New Media, said, “We are thrilled to be working with Teads to offer cookie-free solutions to our advertisers and partners. We believe that brands can succeed without cookies, and we have worked hard to create a platform that can purposefully integrate advertising, marketing, and technology functions.”
 
Julian Fernando, VP-publisher solutions, Teads APAC, said, “We are excited to be partnering with Jagran, one of India's leading premium publishers on this exciting journey to collaborate on providing marketers rich first-party audience data for all their campaign needs. Look forward to growing this partnership."
 
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

20 hours ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

23 hours ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.