Campaign India caught up with Jean-Marie Dru, chairman, TBWA. His theory of Disruption has to be one of the most admired philosophies in the advertising world, cutting across agency lines.
In a freewheeling chat with Campaign India, Dru talks about the importance of creativity during a downturn and the challenges faced by large network agencies at a time such as this. He also elaborates on the principles of brand building that have seen brands such as Apple, Adidas and Absolut reach iconic status, explaining that these were, after all, small brands that became big over a period of time.
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