Arati Rao
Mar 22, 2012

TBWA India bags creative mandate for Fa deodorant

The new Fa brand assignment was awarded without a pitch

TBWA India bags creative mandate for Fa deodorant

Jyothy Laboratories Limited has given the creative mandate for the Fa deodorant brand to TBWA India. The account will be handled from the Mumbai office.

The new Fa brand assignment was awarded without a pitch. TBWA India currently works with Jyothy Laboratories as a communications partner for its brand of dishwashing agents, Pril. The incumbent agency was DDB Mudra.

“This move is an expression of our appreciation for the commitment that TBWA has displayed on brand Pril,” said K Raghavendra, general manager of marketing services, Jyothy Laboratories.

Nirmalya Sen, managing director of TBWA India commented, "It is even more heartening when existing clients reaffirm their faith in the agency in the form of new brands. We are elated to get this opportunity to help create in India one of the world’s best-known brands of body care, Fa. The category of deodorants is crowded with several well-known brands jostling for consumer attention. It is also steeped in conventions and we look forward to the challenge of bringing disruptive thinking and work to the table.”

Campaign India

Related Articles

Just Published

3 minutes ago

Hansa, Republic respond to accusations of illegal ...

Hansa states that the last time it bought advertising space from Republic TV was in 2018

3 hours ago

WICCI launches PR and digital marketing council

Will be led by Kavita Lakhani, executive director, Lintas Live

7 hours ago

Edelweiss MF uses Kabaddi analogy for 'Balanced ...

Watch the film conceptualised by TBWA-DAN here

7 hours ago

Editors Guild of India issues statement on the ...

The association is 'pained to see FIRs being filed against journalists at Republic TV' but also questioned the channel's reporting