TBWA\Bangalore has bagged the communication duties of V-Guard, a consumer electrical company with a strong presence in stabilizers, wires, water heaters, fans and pumps.
The account is estimated to be Rs 10 crore and will be handled out of TBWA Bangalore with a satellite operation in Kochi. This is the second strong win for TBWA in the South after winning Style Spa a few months ago.
Said Vishal Ahluwalia, senior VP, South, “V-Guard is one of the most prestigious business houses based in Kochi and we are delighted to partner them in their goal to create a strong presence outside of South. Their vision for taking the brand forward matched the Disruption philosophy we propagate and follow. We are looking forward to creating exponential growth for the brand in its related product categories”.
“With TBWA coming on board we are for looking at our pan India deliveries with a greater focus and look forward to some great disruptive thinking” says Mithun Chittilapilly, executive director, V-Guard.
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