TBWA\ bags IDFC Mutual Fund mandate

IDFC Mutual Fund has awarded its creative duties to TBWA\India. The agency won the business post a multi-agency pitch that was held in December 2009.

Said Naval Bir Kumar, president and CEO, IDFC Mutual Fund said, “We realize the role that strong brands play in the life of our investor and we seek unique routes to build relevance in their minds.”

Added Shiv Sethuraman, CEO, TBWA\India, “I am very pleased IDFC Mutual Fund chose TBWA\. This is a challenging and exciting category and IDFC Mutual Fund is looking to do things very disruptively, which suits us just fine.”