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Jan 19, 2010
TBWA\ bags IDFC Mutual Fund mandate
IDFC Mutual Fund has awarded its creative duties to TBWA\India. The agency won the business post a multi-agency pitch that was held in December 2009.Said Naval Bir Kumar, president and CEO, IDFC Mutual Fund said, “We realize the role that strong brands play in the life of our investor and we seek unique routes to build relevance in their minds.”
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