Tata Teleservices taps Madison’s outdoor unit

Tata Teleservices has appointed MOMS Outdoor Media Solutions (MOMS), an independent unit of Madison World, as its new OOH agency. The win follows a multi-agency pitch that saw participation from some outdoor heavy-weights such as Outdoor Advertising Professionals (OAP), Mudra, Street Culture, TDI, OMI-Lakhsya and Navia.  Aaren Initiative is the incumbent agency.

by Campaign India Team