Tata Sky has announced the appointment of Anurag Kumar as chief communication officer.
Kumar will lead marketing and communications initiatives for Tata Sky for its products and services across all its platforms. He moves from Unilever where he was global brand VP, based in London.
He said, “India’s media and entertainment sector offers unrivalled growth opportunities. As an industry leader, Tata Sky is on a journey to connect millions of people across India to the best content on offer. As a new member of this journey, I am excited to be able to leverage the art and science of marketing to talk to our current and future customers in a relevant, distinctive and meaningful way.”